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00:00 Onboarding
02:07 Common Issues
04:39 SKAGs
06:35 Campaign Settings
16:59 Assets / Ad Extensions
20:34 Quality Score
27:35 Coaching / Ad Management
28:27 Keywords
33:43 Extensions
50:58 Budget
54:10 Negative Keywords
58:58 Custom Columns
1:09:26 Campaigns are working
1:12:37 Campaigns aren't working
1:15:53 Bonus Tips
1:25:32 Dark Patterns / Closing Thoughts
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